Freshpaint
Freshpaint effectively safeguards patient privacy while enhancing digital marketing efforts by ensuring no sensitive data is shared with non-HIPAA-compliant tools. By replacing risky tracking technologies and creating anonymous visitor identifications, it allows healthcare organizations to utilize essential analytics and advertising platforms without compromising protected health information, streamlining compliance and performance measurement.
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Company Information
- Company: Perfalytics
- Country: United States
Top Freshpaint Features
- HIPAA-compliant data sharing
- Automatic click and action tracking
- Business Associate Agreement support
- Secure server-side connections
- Anonymized visitor identification
- Prebuilt integrations with tools
- Blocking non-compliant tools by default
- Historical data backfilling
- Enhanced visibility of installed trackers
- Centralized data collection platform
- Behavioral data integration
- Reduced compliance risks
- Simplified event tracking setup
- Improved patient lifetime value
- Privacy regulation compliance
- Customizable data opt-in settings
- Automatic event detection
- Streamlined marketing tool usage
- Risk mitigation for PHI
- Accelerated analytics and reporting
