Mad Mimi

Good: Easy to use even for the newcomers, Google Analytics integration, economical

Bad: Simplistic features, Autoresponder functionality is limited, No A/B split testing, free account allows only 100 subscribers.

Overall: MadMimi provides an intuitive interface with a professional email campaign. The dashboard is easy to understand and operate. Additional tools can be introduced as and when required, without cluttering the dashboard. However, lack of advanced functionality can be a turn-off for the more sophisticated users.

MadMimi provides an intuitive interface with a professional email campaign. The dashboard is easy to understand and operate. Additional tools can be introduced as and when required, without cluttering the dashboard. However, lack of advanced functionality can be a turn-off for the more sophisticated users.

MadMimi is a Brooklyn, NY based email marketing service founded in 2008. The company was acquired in 2014 by the leading domain registrar and hosting company GoDaddy.

MadMimi brings a fresh theme into the mix of email marketing companies. Unlike most other services who have maintained a professional outlook, MadMimi takes an unorthodox approach in presentation of its service as you can see across its website. The site is not bloated with as many features and pages as possible, it simply gets to the point.

Email Templates

Madmimi offers a very limited range of stock templates to choose from. Additionally, form, modifiable options available are limited, so if you are looking for extensive features to create a highly stylized and unique layout, you are out of luck. On the other hand, this works perfectly if you'd rather work with a minimalistic interface without the additional bloat.

If you are looking for a truckload of features and add-ons, MadMimi is not the email campaign for you. However, if you prefer an elegant design with simplistic features, it cannot get any better. Their WYSIWYG Editor allows you to create a professional looking campaign by using the predefined templates.

User-friendly Interface

The lack of visual styling options and an overkill of features ensure that the user interface bears minimalistic options, hence, reducing the chances of confusion. As a result, MadMimi is the best starting point for amateur email marketers.

Multiple Integration Options

MadMimi can be integrated with more than 80 third party apps from categories like eCommerce, CRM, Web analytics, File Sharing, Video and more. Some of the integration offered by them includes Salesforce, Eventbrite, Gravity Forms, Zoho, Freshbooks, Highrise and Google Analytics. Most of the integrations require a few simple stems to connect their service to MadMimi

Effective Pricing Strategy

You will find that many email marketing providers incorporate a somewhat standardized pricing scheme with minor differences. With MadMimi you will notice that their pricing is significantly less than any competition, which is the service's main selling point. Mad Mini also has a free plan which is not time based and allow collecting up to 100 email subscribers. You can use it for as long as you require until you need to scale up if you need more resources. It should be kept in mind though, that the free version excludes any support.

Deliveribility & Security

Most amateur email marketers think that their email campaigns will land in the audiences’ inbox. However, this is not the scenario! No matter how good the email marketer’s relationship is with the Service provider, some emails may end up in the recipient’s Spam folder. MadMimi just like many leading email service providers maintain healthy relationship with ISPs and also use up-to-date authentication tools like DKIM, SPF records, feedback loops and multiple IPs to achieve this.

Additional Benefits

MadMimi offers a range of miscellaneous features that can make a lot of difference to your email marketing campaign. Some of these features include multi-user access and social media promotion buttons. Create Drip Campaigns to retain subscribers and add social media icons to encourage your visitors to follow you on Facebook, Twitter, LinkedIn, etc. User needs to add the website URLs and MadMimi places the icons at the bottom of the page.

Final Verdict

MadMimi needs some major improvements in the split testing and autoresponder departments. Minor upgrades could be made to the email design tool while the range of pre-designed templates could be enhanced.