Shirley

Influencer marketing is no longer just a buzzword. It is a marketing strategy that brands have begun to consider more seriously than ever before. With increasing social media users, the scope of influencer marketing is growing by the day. The expanded range, in turn resulting in organizations and brands investing heavily in the medium and scaling up efforts for better returns.

The increasing number of influencers has created a management problem of sorts. Any major organization or brand today deals with a variety of different influencers. The brand may have different product lines under the same brand name and hence would require niche influencers in addition to the generic ones.

What is on offer?

This leads to an overall increase in influencers and makes management difficult for organizations. However, brands can solve such management issues by using influencer management platforms like Shirley. The platform offers a variety of tracking, collaboration, and management features that make it easy for brands to manage influencers and derive more value out of their efforts.

The platform provides a standard dashboard where all the information and data concerning the influencers are displayed. Additionally, it also shows the progress of various influencer outreach efforts initiated by the brand.

Coordinate and communicate

The larger brands and organizations have to manage at least a dozen influencers at once. This is the bare minimum, and the actual number is generally much higher. Managing so many influencers at once requires active coordination from the user. To help the user with his coordination efforts, Shirley offers features that enable the users to send stories and post formats to all the influencers regularly.

The feature allows users to have a separate channel of communication with influencers and avoid the clutter of emails and messages. Additionally, the tool offers options to organize the various posts and stories created by influencers in different folders.

The reporting advantage

A large part of the success of influencer marketing depends on the judicious deployment of resources. With so much data available at the user’s fingertips, judging and optimizing resources becomes easier. However, structuring data to make sense of it requires diligent effort, which is often time-consuming.

Therefore, to save users from such effort and also help them to leverage the power of data, the platform provides reporting features. As a part of these features, the users get to access ready-made reports with regard to different aspects of influencer marketing and concentrate their efforts towards better-performing influencers and campaigns.