Synup

Reputation management plays a key role in any company’s brand-building exercise and is also an important part of the marketing plan. With so much content to monitor across half-a-dozen social media channels and websites, reputation management can be challenging.

According to a survey, 41% of all the companies in US, which has experienced a negative reputation incident generally reported a loss of overall brand value. The online audience is very sensitive about their brand choices and hence, even a single negative customer experience has the potential to tarnish a product’s brand value.

The intent marketing cloud

Synup’s intent marketing cloud is one of the leading marketing tools that help companies in building efficient reputation management strategies, ensure presence across major online channels, monitor content across these online channels and lastly, derive actionable insights from the executed campaigns to further improve the marketing strategies.

Synup offers specialised solutions across three niche domains namely retail, restaurant business and financial services. The platform approaches marketing strategy with a fourfold approach.

The four-fold approach

The first one being presence. One of the prerequisites for brand building and reputation management is presence across different channels. The platform assists companies and brands in building a target audience across channels by helping them manage different digital profiles through a single dashboard.

The dashboard further facilitates in updating content and information across various platforms with a single click and helps them engage with their target audiences more effectively. The Synup AI helps in improving brand discoverability and search rankings.

The second fold consists of leveraging the power of content to drive better engagement rates leading to more sales conversions. The platform offers features that assist the brands in managing user-generated content across channels, drive purchase intent with different product catalogue and guides and design attractive landing pages that help drive more sales. The third fold is reputation management.

The platform helps manage brand identity by helping brands monitor reviews across various websites and instantly respond to them with automated responses.

It also lets brands build better brand loyalty and measure the customer sentiment to get a pulse of what the customers feel about the brand. The fourth fold is insights which as always serves evidence in the form of data to validate the company’s plans and strategies and suggest ways for improvement.